10 Steps To Dominating The Market – The Age of Amazon.

  1. In 1994, Jeff and MacKenzie Bezos moved to Seattle to start an online bookstore.
  2. In the beginning, Amazon staff ordered books wholesale from distributors and mailed them to customers.
  3. Aided by computer engineers Stan Kaphan and Paul Davis, Amazon went live in 1995.
  4. A 1997 IPO raised $54 million, put Amazon in the public eye and boosted sales.
  5. Amazon introduced game-changing innovations, such as unlimited rankings and 1-Click ordering.
  6. By the end of 1999, Amazon’s sales growth prompted Time magazine to name Bezos “Person of the Year.”
  7. Amazon survived the dot-com crash, expanded into new categories and countries, and strove to become a platform.
  8. In 2006, Amazon introduced computer storage and usage services priced like a utility.
  9. Pinterest and Instagram exist because they had access to Amazon’s computing power.
  10. Amazon launched the Kindle e-book reader in 2007, creating and eventually controlling the e-book market.


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  • The Everything Store.  Jeff Bezos and the Age of Amazon
    Brad Stone.  Little, Brown US, 2013.  Pages: 384
  • Photo by iStock




10 Steps To Dominating The Market - The Age of Amazon.
10 Steps To Dominating The Market - The Age of Amazon.
Learn how Jeff Bezos developed Amazon into the everything store, transformed retailing, and how they innovated and overcame challenges.

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